If you’re looking for your next style muse, girl crush, or dose of inspiration, look no further. I’ve narrowed my list of bloggers, vloggers, and content creators down to ten favs, since there are way too many to include (that’s for another list).
Here’s a list of my fav ones of all time… and if you’re on here, you’re CRUSHING it and you’re #goals, ily.
In no particular order:
1. Jenn Im of clothesencounters
Hailing from the bay area, Jenn started out doing fashion and moved into makeup and vlogs. Her style is a mix of funky, cute, and street. She’s like the girl you wish you were friends with because she’s cool and nice, and so are all her friends (#5, #6).
Founder of The Bless Box (a monthly favorites box) and mom-to-be, Sazan is a makeup pro with a classy-cool style to match. Her personality shines through in her blogs, videos, and even Instagram captions, making her hilariously real and instantly likeable. Also she and her husband are actual #relationshipgoals.
*I actually met her in person and can confirm she is super nice and so, so sweet!
3. Chriselle Lim, The Chriselle Factor
Elegant glam, Chriselle is a fashion stylist and expert who’s expanded her empire to include collaborations with some of the biggest brands out there, like Louis Vuitton and Shiseido. She’s also known for being a skincare enthusiast.
4. Danielle Bernstein, We Wore What
When you think of street style, she’s your girl. Danielle, better known as We Wore What, gives fresh, hip takes on New York street style… with a hint of couture and a vintage flair. She looks and sounds like a Big Apple native, and has a bold personality to match.
5. Aimee Song, Song of Style
Similar to Chriselle, Aimee (pronounced “Aw-mee”) brings a touch of sophistication to all her outfits. Her expansive influence earned her a spot on Forbes’ 30 Under 30 list, with her fashion-forward thinking and funky taste. She’s like your older cousin you always wanted to copy.
6. Sophia Chang (formerly fashionista804)
You can follow her travels through her vlog series, “Follow Soso”, or watch how she completely transforms into a bold makeup look (with bomb camera quality and tricky editing skills). Her personality and style are funky and cool, and it doesn’t hurt that her boyfriend is an actual photographer (who shoots people like Shay Mitchell and of course her friends, like Stephanie and Jenn).
7. Stephanie Villa, soothingsista
BFFs with Jenn, Steph’s style is a blend between hipster and bold. She pulls off more daring styles (and makes them work! Like those blunt bangs) and does fun vlogs, “Villa Vlogs”, as well as reviews and tutorials on her slay makeup.
8. Claire Marshall, heyclaire
Claire is the epitome of #hairgoals. It helps that she’s a makeup artist, and she breaks her steps down, along with beauty favorites and makeup looks. If you’re still trying to achieve the perfect beachy waves, check out one of her many tutorials to see how she makes volume and texture look effortless.
9. Hye-Min Park, PONY
One of her biggest claims to internet fame was her tutorial on a Taylor Swift transformation (she’s also done Kylie), but IRL she’s a celebrity makeup artist: most famously, K-Pop queen CL. Her level of makeup detail and ability to create both bold and natural looks makes it easy to see how she rose to international recognition as one of the biggest makeup gurus out there. She even has her own line!
10. Estee Lalonde
A Canadian transplant living in London, Estee’s known for her talks, vlogs, and reviews on things like skincare. She’s down-to-earth and creates relatable yet quality content about her life across the pond and everything in it (including her sweet boyfriend Aslan and their dog Reggie).
I’m always looking for new sources of inspiration… who are your favorites?